One of the challenges of launching a new company is creating a single image that conveys all of your hopes and dreams for the project.  The logo.

Wow!  Waaaaaay more challenging than we thought!  After weeks of reaching out to a very generous and suuuuper design community across the country, we have narrowed things down to a few ideas.

But we’d LOVE your help deciding!  Here are the runners-up! Please tell us which one you like and why?


A while back, I wrote a blog post about the Apollo moon mission and how its real importance had only been understood years later.  As a kind of cultural rally cry.  A gold standard of human achievement.

“Well, if we can put a man on the moon, we can certainly do ____________.”  You fill in the blank.  Suddenly it became possible.  Landing a man on the moon put all other human endeavor into perspective.  With enough focus and energy and creativity, anything became possible. Continue Reading →